About Prime Strength + Conditioning

SHEILA TOWNSEND, Co-founder/Owner, Strength & Conditioning Coach

Sheila has a Bachelor of Human Kinetics from UBC and over 8 years of training and coaching experience.   She is an expert in weight loss training, is an IYCA Certified Youth Fitness Specialist and is certified in the Functional Movement Screen (FMS).

Sheila has a lifelong passion for athletics. She had an illustrious career for the UBC Thunderbird Basketball team from 2000-2005.  In that time, she led the Thunderbirds to their first National Championship in 30 years, and was named an All-Canadian.
While at UBC, Sheila was selected to the Canadian National Basketball Team and represented Canada internationally for 5 years. She played basketball professionally in Australia, Germany, and the Czech Republic.

Sheila can be reached at: sheila@beyourprime.com


JESSE TUPPER, Co-founder/Owner, Strength & Conditioning Coach

Jesse has over 10 years of training and coaching experience. He is an NSCA Certified Strength and Conditioning Specialist (CSCS), an IYCA Certified Youth Fitness Specialist, and a Certified Olympic Weightlifting Coach. Jesse also holds a Bachelor of Arts in Political Science from UBC.

Jesse loves to play sports and compete. He played receiver and defensive back for UBC from 1998-2004. Jesse then went on to play professionally for the Manchester Wolves of the Arena League 2 for the 2006 and 2007 seasons.

Jesse and Sheila co-founded Prime Strength + Conditioning in 2007 and opened their first training studio in 2009.

Jesse can be reached at: jesse@beyourprime.com

ERIC DE WOLF, Stength & Conditioning Coach
ERIN PALMER, Spin Coach
VINCENT LEE, RMT
CHRIS FRANKS, MPT
BEHNAD HONARBAKSH, MPT